Big News from Visit Bardstown

FOR IMMEDIATE RELEASE
Bardstown/Nelson County Tourism
502-348-4877 info@bardstowntourism.com

Bardstown to Shine on NBC’s TODAY Show for Merriest Main Street Finale!

Bardstown, KY – December 12, 2024 – The TODAY show is coming to Bardstown to close out its nationally celebrated “Merriest Main Street” series! This incredible opportunity places Bardstown in the national spotlight as one of America’s most festive and charming destinations for the holidays. The segment will air live on 12/20/2024, and Bardstown/Nelson County Tourism invites the community to join in the excitement and show the world why we’re the most festive place to be this season!

“This is a moment of immense pride for our community,” said Stacey Phelps, President of Bardstown/Nelson County Tourism. “Let’s come together to celebrate Bardstown’s holiday spirit and create a vibrant, unforgettable moment for the TODAY show audience.”

Timeline for the Day

• 7:30 AM ET: Spokesperson and community crowd arrival. Please arrive by 7:30 AM ET to be part of the live segment!
• 8:25 AM ET: Live broadcast begins.
• 8:35 AM ET: Segment concludes.

Your Role in the Celebration
We need YOU to help make this moment magical! Dress warmly in your best festive attire, bring signs, and come ready to spread holiday cheer. Whether it’s reindeer antlers, Santa hats, or your favorite holiday sweater, let’s show the TODAY show—and the world—how Bardstown celebrates the season.
By gathering a large, energetic crowd, we can demonstrate Bardstown’s community spirit and secure our place as the Merriest Main Street!

Where to Meet: The Court Square
  
Let’s make this a morning to remember, Bardstown! Together, we’ll show why we’re not just the Bourbon Capital of the World, but also a magical holiday destination.
For more information, please contact Bardstown/Nelson County Tourism at 502-348-4877 or info@bardstowntourism.com

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About Bardstown/Nelson County Tourism
Bardstown/Nelson County Tourism is dedicated to showcasing Bardstown as a world-class destination rich in history, culture, and hospitality. For more information, visit www.visitbardstown.com